Unlocking The True Potential Of B2B Sports Partnerships

ABOUT

We unlock pathways for B2B brands to grow their business and transform local communities through sport.   

As a dedicated B2B sports rights agency, we believe that stadiums are the modern-day boardrooms, and that sport has an unrivalled power to create true business value, meaning, purpose, and a sense of belonging no matter where you are in the world.

The sports industry is worth over $500 billion but the landscape is shifting. New, non-traditional actors have staked their claim in the sports industry, leading rights holders to re-evaluate their sponsorship strategies and opening the door for the untapped potential of B2B brands to be realised.  

Specialising in projects that drive business objectives and value, Olympia B2B was created to help B2B brands maximise the benefits of sport, create a positive legacy for the communities they serve, and support them to navigate through the complex world of sports sponsorship.